Posting at the wrong time is like opening your shop at 3am. The content might be great, but nobody's there to see it. Here's the optimal posting schedule for West African audiences.
Facebook: 3x Per Day
Best times: 7:30am, 12:30pm, 8:00pm. Morning posts catch commuters, lunch posts catch office workers, evening posts catch the largest audience relaxing at home.
Instagram: 2x Per Day
Best times: 8:00am and 7:00pm. Instagram's algorithm favors recency, so posting twice daily keeps you visible. Use Stories in between to maintain presence.
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LinkedIn: 1x Per Day (Weekdays)
Best time: 8:00am Monday–Friday. LinkedIn is a professional network — weekday mornings when people are in work mode get the most engagement.
TikTok: 1–2x Per Day
Best times: 6:00am and 9:00pm. Early morning catches people before work; evening catches the largest leisure audience. Consistency matters more than timing on TikTok.
