WhatsApp is the most used app in Nigeria — over 90% of smartphone users have it. Yet most businesses use it only for customer service. Here's how to turn WhatsApp into a marketing channel.
Build a Subscriber List First
Use a keyword-based opt-in system. Tell your audience to send 'JOIN' to your WhatsApp number to subscribe to updates. This builds a permission-based list you own completely.
Broadcast vs. Groups
WhatsApp Broadcast lists send messages to subscribers individually — they receive it as a personal message, not a group chat. This dramatically increases open rates (often 80–90% vs. 20% for email).
Want this handled automatically?
MarketPilot automates your entire social media presence — content, posting, boosting, and reporting.
What to Send
Weekly news updates, exclusive offers, new blog posts, and event announcements all perform well. Keep messages short, personal, and valuable. Never spam.
Automate With a Bot
A simple WhatsApp bot can handle subscriptions, send welcome messages, and answer FAQs automatically. MarketPilot includes a built-in WhatsApp bot for exactly this purpose.
